Meet Our Staff

The Doctor

Helen Fure, O.D.

Doctor of Optometry


Dr. Helen Fure first came to Lexington in the 1990s as a Washington and Lee undergraduate. In addition to pre-med studies she pursued active interest in athletics and music. Dr. Fure graduated magna cum laude and also earned honors as an Academic All-American tennis player. Following the completion of her optometry studies at the University of Alabama at Birmingham School of Optometry, she moved to North Carolina and began practice at the Duke Eye Center. Dr. Fure was one of the first optometrists employed at this distinguished department of ophthalmology. Her practice at Duke included a wide range of critical eye problems. Because of the frequency of eye emergencies referred to the Duke Eye Center, the “walk-in” urgent eye care clinic became Dr. Fure’s specialty. She was one of four eye doctors who handled all urgent eye care referrals from throughout the Duke Medical system.


In 2005, Dr. Fure opened her practice in Lexington by purchasing a small office then located in the old K-Mart shopping center. The small, part-time practice had been owned by a group based in Roanoke, Virginia, but it needed a local touch. Within just one year of acquisition, Lexington Eye Care had doubled its patient load. Dr. Fure was soon able to invest in new technology and expand the practice further by moving it to its current location.


Dr. Fure has chosen Lexington and Rockbridge County as her permanent home. With her husband and two children, she appreciates the beauty and history of the region, the educational resources and the friendliness and diversity of the community.




Helen Fure, O.D.

Doctor of Optometry

Dr. Neysa A. Allen

Doctor of Optometry


Dr. Allen is a 1987 graduate of the University of Alabama in Birmingham School of Optometry and has practiced primary eye care in Southwest Virginia for over 25 years. She presently practices in Roanoke, but happily makes the journey up I-81 to help out Dr. Fure as needed. Dr. Allen actively participates in the post operative care of her cataract patients and is a certified LASIK consultant. She is dedicated to exemplary care and is a member of the American Optometrist Association , the Virginia Optometric Association, and her local optometric society.

The Staff

Special financing is available to our customers through CareCredit .  Learn more




The following links have great information in layman’s terms about eye disease and current treatments and research in eye care.


The National Eye Instititue

The American Optometric Association

Research to Prevent Blindness

All About Vision

Medline Plus


Although these sites are great resources, please feel free to call Dr. Fure if you have any questions about your eyes or anything you didn’t think to ask during your eye exam.


Hours: Mon-Fri  8:45am–5:30pm  |  Sat-Sun  Closed

55 Comfort Way, Suite 2

Lexington, VA 24450

p:(540) 463-1600

f: (540) 463-1044